AUTTO
Autto (R.I.P) was a bold startup on a mission to transform car ownership through technology. With a groundbreaking platform that enables seamless car swaps between individuals—backed by cutting-edge, patented safety features—Autto needed a brand that could inspire trust while expressing innovation, fluidity, and a new kind of mobility.
Our goal was to create a striking visual identity that positioned Autto as a pioneer in peer-to-peer automotive exchanges. The logo is sleek and modern, with a sense of motion and connection, echoing the idea of smooth transitions between car owners. A refined color palette and custom typographic choices reflect both the high-tech nature of the platform and the elegance of its user experience.
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