HOMEPAGE • BRANDING PROJECTS

SYMMETRICITY

For this one-of-a-kind pattern marketplace, our mission was to craft a brand identity as exclusive and unforgettable as the products it offers. Built around the concept of “one design, one owner,” the brand needed to communicate uniqueness, quality, and creative freedom from the very first glance.

We developed a custom logo mark that reflects the modularity and expressive nature of patterns, paired with a playful yet sophisticated visual system. A set of brand mascots—whimsical, character-driven illustrations—add personality and warmth to the digital experience, helping to guide users through the site in a friendly and engaging way.

At the core of the brand are the exclusive patterns themselves—each one a piece of art, never to be repeated. Our design system amplifies this sense of rarity and creativity, giving customers the confidence that what they’re buying is truly theirs alone.

From identity to interface, every touchpoint was carefully considered to make the brand feel like a curated gallery of possibilities, where individuality reigns and inspiration never repeats.

symmetricity.shop