FORD VIRTUAL BOOKING
Launched in 2019, this project involved the creation of a unique and pioneering online scheduling tool — available both within the FordPass app and as a standalone web experience. Designed to help vehicle owners effortlessly book service appointments, the platform was the first of its kind offered by an automotive brand in Brazil.
The initiative brought together two agencies, VML and GTB, to coordinate the planning, execution, and development phases. The process was highly collaborative and iterative, including extensive user testing, co-creation workshops, and continuous prototype refinement. These steps were essential in shaping a tool that was not only efficient but also intuitive and user-centric.
After rigorous testing and optimization, the final version was successfully launched, offering Ford customers a seamless digital experience for scheduling vehicle maintenance — setting a new standard in the industry.
TEAM VML
Fabiano Coelho: Lead User Experience Designer/Lead User Interface Designer
Leticia Soares: Lead CX Strategist
Angela Espalaor: Account Executive/Project Manager
Talita Sicchiroli: Account Director
TEAM GTB
Marco Iglesias: Lead Experience Designer
Nubia Milanezi: Account Executive
Rodrigo Gambassi: Senior Account Executive
Marco Garcia: Project Manager
Débora Nazareno: Senior Planning Strategist
Martín Olivieri: Account Director
TEAM FORD
Elton Miraveti: Product Owner (South America)
Syllas Oliveira: IT Consultant
Renato Moreira: IT Manager (Brazil)
Ligia Magda Sousa: Customer Care
Cláudio Oliveira: Data Strategist
Maria Carpintieri: General Manager (South America)
Ford Brazil IT Team: Web/App Development
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