MARCELO GRECCO
For the Marcelo Grecco Consultancy & Mentorship — led by cannabis industry veteran and co-founder/CMO of The Green Hub — our goal was to create a brand that conveyed the credibility he has built over years of involvement in the sector. We also aimed to highlight his unique vision for innovation within the industry, along with his deep knowledge of the plant and its many possibilities.
Targeted at companies looking to navigate the cannabis market, the brand emphasizes the unique expertise Marcelo Grecco offers in regulatory strategy and market entry for new businesses. This was expressed through a modern and approachable identity.
From branding to digital presence, every touchpoint was designed to communicate trust and guidance — appealing to both established and emerging businesses. The brand’s visuals and messaging were thoughtfully crafted to align with the consultancy’s mission: empowering clients with actionable, tailored strategies to achieve success in the ever-evolving cannabis industry.
marcelogrecco.com
TEAM MOROBY
FABIANO COELHO
Brand Strategy/Creative Direction/Web Development
VINICIUS COZUMA
Creative Direction/UI Design
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