• CASE/PROJECT •

FAN BRIDGESTONE

The project involved developing a dedicated platform for soccer fans to explore fixtures, vote for the best player of each match (BOTM Award), and engage with various promotions related to the Copa Libertadores da América in 2021 and 2022. This innovative site was created by VML in partnership with Bridgestone, the tournament's master sponsor.

Throughout the championship, fans could vote for the standout player of each game. At the end of the tournament, fans had the opportunity to vote for the best player overall (BOTT Award), who would receive a special ring as a prize. The platform aimed to enhance fan engagement and provide an interactive experience for soccer enthusiasts. Additionally, for the 2022 version, a special section was developed to elect an influencer who would ultimately become the brand ambassador for Bridgestone's social media channels.

PERSONNEL

TEAM VML
Fabiano Coelho: Lead User Experience Designer/User Interface Designer
Cícero Liberato: Account Executive/Project Manager
Paulinho Duarte: Creative Director
Natália Zanzarini: Account Executive
Talita Sicchiroli: Account Director

TEAM BRIDGESTONE
Marcos Cardoso: Marketing Coordinator/Product Owner
Mateus Magalhães: Marketing Analyst

PROTOTYPES