• CASE/PROJECT •

FORD
VIRTUAL BOOKING

Initiated in 2019, this project entailed the development of a unique and pioneering online scheduling tool – inside FordPass app but in tandem with an online version – designed to assist vehicle owners in booking service appointments effortlessly, a service that no other auto company was offering to their customers at the time.

The development process was extensive, involving two agencies (VML and GTB) in order to coordinate the steps and effort necessary for the project completion, also numerous user-testing sessions, workshops, and iterative prototype refinements. These stages were crucial to ensuring the final product was user-friendly and efficient. After thorough testing and refinement, the final product was released, providing a seamless and intuitive experience for customers scheduling their vehicle services.

FIRST CONCEPT (WIREFRAME)

HIGH-FIDELITY PROTOTYPE

THE PROCESS
(WORKSHOP SESSIONS & PROTOTYPE TESTING)

PERSONNEL

TEAM VML
Fabiano Coelho: Lead User Experience Designer/Lead User Interface Designer
Leticia Soares: Lead CX Strategist
Angela Espalaor: Account Executive/Project Manager
Talita Sicchiroli: Account Director

TEAM GTB
Marco Iglesias: Lead Experience Designer
Nubia Milanezi: Account Executive
Rodrigo Gambassi: Senior Account Executive
Marco Garcia: Project Manager
Débora Nazareno: Senior Planning Strategist
Martín Olivieri: Account Director

TEAM FORD
Elton Miraveti: Product Owner (South America)
Syllas Oliveira: IT Consultant
Renato Moreira: IT Manager (Brazil)
Ligia Magda Sousa: Customer Care
Cláudio Oliveira: Data Strategist
Maria Carpintieri - General Manager (South America)
Ford Brazil IT Team: Web/App Development