• CASE/PROJECT •
FORDPASS
In 2018, FordPass was finally launched in Brazil. This project entailed the release of the app across the country, which main function was manage customers' vehicles, initially deployed in the USA. To ensure a best-in-class experience for vehicle owners globally, a multinational team was assembled to understand customer needs across all the markets the auto company operates in.
The project emphasized constant knowledge exchange and collaboration among team members, allowing the incorporation of diverse insights and best practices. This comprehensive approach aimed to deliver a superior, user-friendly app tailored to the unique requirements of vehicle owners worldwide.
PERSONNEL
TEAM VML
Fabiano Coelho: Lead User Experience Designer/Lead User Researcher (Brazil)
Naruê Fonseca: Project Manager
Raquel Marques: Account Executive
Talita Sicchiroli: Account Director
Also with the glorious help of the VML Kansas City team, hell yeah!
TEAM FORD
Guillermo Ferrero : Product Owner (Marketing - South America)
Maria Carpintieri - General Manager (South America)
Get in touch
Let's design a better digital world together
(only if you care about it, of course).
Fonts in use: Terminal Grotesque by Raphaël Bastide, with the contribution of Jérémy Landes. Basteleur by Keussel.
Distributed by velvetyne.fr.
© 2024, Fabiano Coelho. All Rights Reserved.
