• CASE/PROJECT •

SHELL BOX

Raízen - authorized representative of Shell brand in Brazil -  developed a dedicated app called Shell Box to simplify the process for consumers to fuel their cars and pay seamlessly through the same platform. However, the app was struggling due to poor user experience, leading to dissatisfaction among users. To address this issue, the company engaged with VML to revamp the app and enhance its functionality.

Over several months, the redesigned app underwent extensive testing, including user testing and focus group sessions. Upon its re-launch, the app was significantly improved, offering a far better experience than the previous version and delivering superior service to customers.

PERSONNEL

TEAM VML
Fabiano Coelho: Lead User Experience Designer/User Interface Designer
Jey Castro: Lead User Interface Designer
Valcir Pacciulo: User Interface Designer
Mariana Bueno: Account Executive
Fábio Meneghati: Account Director

TEAM RAÍZEN
Rafael Mathias: Lead User Experience Designer
Pedro Gimenez: Product Owner/Project Manager
Cristal Silva: Product Owner
Cláudio Majzels: Shell Box Executive Manager
Raízen IT Team: App Development